I often encounter business owners who don’t track their marketing spend or know their Return on Marketing Investment (ROMI). This lack of insight can severely hinder a company’s ability to optimize its marketing efforts, potentially leading to wasted resources and...
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John.Robins
Unlocking Growth: The Critical Importance of Knowing Your Customer Lifetime Value and Acquisition Cost
Sep 25, 2024 | Marketing
Knowledge is power, and this couldn't be truer than in marketing. As a fractional Chief Marketing Officer and the owner of Great Impressions Advertising and Marketing, I often meet business owners who struggle to track their marketing KPIs. Two of the most critical...
The Hidden Costs of Marketing: Why Knowing Your Customer Acquisition Cost is Essential
Sep 25, 2024 | Marketing Strategy
Customer Acquisition Cost (CAC): Knowing where your marketing dollars are going—and more importantly, what they're bringing back—is crucial for sustaining and growing your business. However, as a fractional CMO, I often encounter business owners who aren't tracking...
What is YMYL Content? A Beginner’s Guide to Google’s Guidelines
Sep 19, 2024 | Websites and SEO
YMYL in SEO: YMYL, "Your Money or Your Life," refers to content that can significantly affect a person’s health, financial stability, happiness, or safety. Google uses this term to categorize topics that could substantially impact a user's well-being. As such, YMYL...
How to Boost Your Website’s Ranking: 10 Easy Steps
Sep 15, 2024 | Marketing Strategy
How to Boost Your Website's Ranking: Launching a new website is exciting, but the work doesn’t stop there. To make your website stand out in a crowded digital world, you need the right tools and strategies to improve its visibility. At Great Impressions, we focus on...
What Search Intent in SEO ?
Sep 3, 2024 | Websites and SEO
What Search Intent in SEO: When users search online, they have a specific goal—this is known as search intent. Understanding search intent is crucial for creating content that meets users' needs and improves your website’s performance. This post explores search...
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