Five Key Considerations When Building a Website

Websites and SEO

Several essential factors must be considered to ensure success when building a website. Here are the five most crucial things you need to know:

Purpose and Audience

Clearly define the purpose of your website and identify your target audience. Understand the primary goals you want to achieve with the site and tailor the design, content, and functionality accordingly. Knowing your audience’s preferences and needs will help create a more engaging and user-friendly experience.


Responsive Design

Ensure your website is responsive and adapts to various devices and screen sizes, including desktops, laptops, tablets, and smartphones. With the increasing use of mobile devices, a responsive design is essential to provide all users a seamless and enjoyable experience.


User Experience (UX) and Navigation

Focus on delivering a positive user experience by creating an intuitive and easy-to-navigate website. Organize your content logically, use clear and concise language, and ensure visitors can find the information they need without confusion. User-friendly navigation and well-designed menus contribute to better user engagement and retention.


Content and SEO

High-quality, relevant content is essential for attracting and retaining visitors. Create valuable, informative content that aligns with your website’s purpose and target audience. Additionally, implement basic search engine optimization (SEO) techniques, such as using relevant keywords, meta tags, and descriptive URLs, to improve your site’s visibility in search engines.


Security and Performance

Prioritize website security to protect user data and prevent potential threats. Regularly update software, use strong passwords, and implement SSL certificates to ensure secure connections. Optimize your website’s performance by compressing images, minimizing HTTP requests, and leveraging browser caching, which can significantly improve loading times and user satisfaction.



While these five points are essential, building a successful website involves continuous monitoring and improvement. Keep track of user feedback, analyze website analytics, and adapt your strategy based on insights to enhance the overall user experience and achieve your goals effectively.

To see websites created by Great Impressions, Click Here.

For more information on building a website, Click Here.


About the Author

 John Robins

John Robins

Managing Partner and Growth-Marketing Consultant, John Robins, began his career on the client side in the United Kingdom with the internationally renowned breakfast cereal company Weetabix Ltd, joining his first international advertising agency, Lintas, in Dubai in 1985; moving to BBDO in 1991. John has worked on some of the world’s most iconic brands, including PepsiCo, General Motors, Qantas Airlines, KLM, British Airways, Emirates, Emaar, Energizer, Unilever, Mars, HSBC, and Standard Chartered Bank, to name a few. John lived in Dubai for 35 years and has worked on leading brands for over 40 years. John and his partner Kiron John took over Great Impressions in October 2018. Following their early success, they now have offices in Tampa, Lakeland, and Winter Haven, USA.