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How Does robots.txt Work? A Simple Guide for Website Owners

by | Aug 10, 2025 | Websites and SEO

How Does robots.txt Work

.Managing how search engines and bots interact with your website is crucial for performance, security, and SEO. One of the simplest tools to do this is a robots.txt file. But how does it work, and why should you care?

This blog explains everything you need to know about robots.txt, what it is, how it functions, and how it helps you guide good bots while keeping your website running smoothly.

What is a robots.txt File?

A robots.txt file is a plain text file that gives instructions to bots visiting your website. These bots include search engine crawlers, such as Googlebot and Bingbot, which scan your web pages to display them in search results.

The purpose of robots.txt is to tell these bots which parts of your website they can access and which parts to avoid. It’s one of the easiest ways to control bot activity and improve your website’s efficiency.

Where is it Located?

The robots.txt file is placed in the root directory of your website. For example, to see the robots.txt file for any site, you can visit:

https://www.sitename.com/robots.txt

Bots look for this file first before crawling the rest of the site.

How Does it Work?

When a bot visits your website, it checks for a robots.txt file. If the file exists, the bot reads the instructions and follows them if it’s a good bot.

These instructions can include:

  • Which bots can access the site
  • Which pages or folders to skip
  • Where to find the sitemap

It’s important to remember that robots.txt is not a security tool. Bad bots may completely ignore the file. It’s intended for managing good bots that follow standard protocols.

Understanding User Agents

A user agent is the name of the bot. In your robots.txt file, you can write rules for specific bots by their user agent names. For example:

  • User-agent: Googlebot applies to Google’s crawler
  • User-agent: Bingbot applies to Bing
  • User-agent: * applies to all bots (the asterisk acts as a wildcard)

This allows you to customize access for different bots.

Key Commands in robots.txt

The robots.txt file uses a few simple commands:

1. Disallow

It tells bots not to crawl a specific page or directory.

Example: Disallow: /private/

This blocks bots from accessing anything in the /private/ folder.

2. Allow

It instructs bots to crawl a specific path, even if others are blocked.

Example: Allow: /public/info.html

(Note: Not all bots support this command.)

3. Sitemap

You can include a link to your XML sitemap to help bots crawl the most important pages.

Example: Sitemap: https://www.example.com/sitemap.xml

Common Use Cases

Here are a few ways robots.txt is used:

  • Block staging or test environments from being indexed
  • Prevent search engines from indexing duplicate content
  • Keep bots out of resource-heavy directories
  • Protect private files from being unnecessarily crawled

Do Subdomains Need Separate Files?

Yes, each subdomain (such as blog.example.com or shop.example.com) requires its robots.txt file. The file at www.example.com/robots.txt applies only to the www subdomain, not to other subdomains.

What Are Its Limitations?

While robots.txt is excellent for managing bot behavior, it doesn’t guarantee that restricted content won’t be accessed. It only works if the bot respects the rules. That’s why it should be paired with other tools, such as password protection, firewalls, or bot management services, for security-sensitive content.

robots.txt Easter Eggs

Some developers add fun notes to their robots.txt files, known as Easter eggs, since the file is publicly viewable. For instance, YouTube’s file includes a funny note about robots taking over the world.

The robots.txt file may be simple, but it plays a decisive role in how your website interacts with the web. It helps manage bot traffic, improves site performance, and supports SEO by guiding web crawlers effectively.

If you’re running a website, make sure you have a well-structured robots.txt file in place. It’s an easy way to gain more control over how bots access your content and protect your server from unnecessary load.

About the Author

 John Robins

John Robins

Managing Partner and Growth-Marketing Consultant, John Robins, began his career on the client side in the United Kingdom with the internationally renowned breakfast cereal company Weetabix Ltd, joining his first international advertising agency, Lintas, in Dubai in 1985; moving to BBDO in 1991. John has worked on some of the world’s most iconic brands, including PepsiCo, General Motors, Qantas Airlines, KLM, British Airways, Emirates, Emaar, Energizer, Unilever, Mars, HSBC, and Standard Chartered Bank, to name a few. John lived in Dubai for 35 years and has worked on leading brands for over 40 years. John and his partner Kiron John took over Great Impressions in October 2018. Following their early success, they now have offices in Tampa, Lakeland, and Winter Haven, USA.
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