Unlocking 8 Effective Approaches for Expanding LinkedIn Outreach

Marketing Strategy

LinkedIn outreach is about reaching out to potential clients on LinkedIn to build connections and generate leads. Here are eight strategies:

  • Personalized Connection Requests
  • Sharing Engaging Content
  • Joining Relevant Groups
  • Using Advanced Search Filters
  • Sending Personalized Messages
  • Using Automation Tools
  • Sending Valuable InMail
  • Engaging with Connections

These strategies help you connect with more prospects and increase your chances of converting them into clients. By being personal, providing value, and engaging with others, you can grow your business on LinkedIn

What is LinkedIn Outreach ?
LinkedIn outreach refers to businesses or professionals reaching out to potential clients, partners, or connections on the LinkedIn platform to initiate conversations, build relationships, and ultimately achieve specific business objectives such as lead generation, sales, partnerships, or career opportunities. It involves various strategies, including personalized messaging, content sharing, group participation, and utilizing LinkedIn’s features to connect with and engage relevant individuals within one’s target audience.

Why You Should Use It ?

LinkedIn outreach is an excellent method for B2B businesses to increase lead generation, considering LinkedIn’s status as the globally rapidly expanding B2B social network. Moreover, implementing LinkedIn outreach strategies can aid in nurturing relationships with both new and current customers, which is particularly beneficial for boosting client retention rates and fostering engagement. Are you wondering how to integrate LinkedIn outreach into your digital marketing toolkit? Let’s explore actionable steps to leverage its potential.Explore 8 Great LinkedIn Outreach

Strategies to Use

Many businesses need help with LinkedIn outreach due to issues like lengthy messages, disorganized profiles, or lack of value. However, with the top 8 LinkedIn outreach strategies, you can improve your messaging and start seeing the results you’ve been aiming for. Keep reading to discover where to begin first.

1. Optimize your profile
To begin your LinkedIn outreach strategy, prioritize optimizing your profile. Start by ensuring your profile picture is professional and appealing, setting the stage for effective engagement.
Here’s a quick and straightforward guide to revamping your profile, broken down into three simple steps:
Step 1: Update your profile and background photos with relevant, high-quality images that are clear and manageable.
Step 2: Display your title and company name to appear polished and professional in messages.
Step 3: Revise your “About” section to be informative, engaging, and tailored to your audience’s language and interests.

Following these steps ensures your profile and companies leave a positive first impression and sets the stage for effective outreach.

Less Text is More
Now that you’ve crafted your outreach plan, let’s focus on the messages. Remember, less is more when it comes to your messages – shorter messages are more effective. Here’s why.

Cut Back Your Word Count

Reduce your word count to avoid overwhelming your recipient; lengthy messages may discourage them from reading through. For instance, consider the concise and direct approach: “A short and sweet message is your first foot in the door.” Save detailed explanations for follow-up messages or when you get a positive response.

Consider Your Messaging Options
Take some time to consider your messaging options on LinkedIn, which primarily consist of three main avenues. Keep reading to gain insight into each one.
2. Open Profile

If you seek a cost-effective method for messaging prospects, consider utilizing Open Profile. This feature allows you to send free InMails to LinkedIn members with open profiles, though it requires manually selecting recipients. However, it’s important to note that not all profiles are eligible for this option; only those who have chosen to keep their profiles open and with whom you are already connected. Despite the manual process, the potential benefits may justify the effort.

Sponsored InMail

Sponsored InMail, or LinkedIn Message Ads, allows you to send direct messages to multiple leads simultaneously. It delivers engaging messages to prospects while tracking audience engagement and demographic data. However, it does come at a price, though it may be worth the investment if you have many prospects to reach out to.
Premium Plans

With Premium Plans, upon subscription, you gain access to unique “InMail Message Credits,” enabling you to send InMails to potential customers. Additionally, you’ll enjoy the advantages of the Sales Navigator tool included in the premium plan. While you can’t send bulk messages like with the open profile option, you’ll have the exclusive capability to message Premium members with open accounts, regardless of your connection status.

3. Find Commonalities & Mutual Connections

In your LinkedIn outreach strategies, seek out mutual connection
Building trust with your lead is crucial; having commonalities and connections can help. Before and during your initial conversations, take the time to understand your prospects.
Consider sending your profile and asking if they want to connect before discussing your proposal. It demonstrates thoughtfulness and allows them to consent to your request

4. The Power of Personalized Messages

Crafting personalized messages is critical to effective communication. When reaching out, address the recipient by name when greeting them. Please take a moment to review their profile and pinpoint a specific reason for your message, such as a recent achievement or shared interest. For instance, if someone is passionate about leadership and online programs, acknowledging this in your message can establish a genuine connection and make your outreach more meaningful. Personalization is crucial for authentic communication and practical engagement.

5. Send a Follow-Up
If you get a response, reply promptly, ideally within 12 hours. If not, send a brief follow-up message to keep the conversation going.

How Often Should You Send Follow-Ups?

You can send up to four follow-up messages to unresponsive prospects, spacing them out over two months. However, it’s essential to keep them from overwhelming them. If you still need to receive a response after this, it’s best to respect their decision and move on. Use bold subject lines like “Just had to try again” or “Sending again. You will like this!” to grab attention and boost engagement.

Include a Free Resource
Offering a valuable resource to your recipient is a crucial strategy in LinkedIn outreach. By providing a free resource, you capture their interest and guide them toward your proposal while initiating the relationship-building process. This tactic is essential for effective lead nurturing and driving prospects into your sales funnel.

Make Sure It Offers Value
Ensure your free resource caters to your prospective client’s needs and interests. Consider offering valuable options like eBooks, exclusive webinars, helpful blogs, informative videos, or free product or service trials. Highlight why your resource is relevant to them, address their pain points, and show how your offering can help. This personalized approach is crucial for effective LinkedIn outreach.

Keep A Tab on Promising Prospects
Tracking your leads is crucial for optimizing your outreach efforts. With LinkedIn’s internal reporting and analytics tool, you can measure the ROI of your messages, monitor conversations, access real-time performance data, and gather valuable demographics on your preferred leads. It empowers you to make informed decisions and tailor your approach effectively.

At Great Impression, a digital marketing company based in Winter Haven, Florida, we’re committed to leveraging effective LinkedIn marketing strategies to propel your business forward. By focusing on personalized messaging, tracking promising prospects, and implementing automation where appropriate, we aim to optimize your outreach efforts and drive tangible results. As you explore these strategies, we invite you to share your thoughts on which ones resonate most. We’ll craft a tailored approach to elevate your business and achieve your goals.

About the Author

 John Robins

John Robins

Managing Partner and Growth-Marketing Consultant, John Robins, began his career on the client side in the United Kingdom with the internationally renowned breakfast cereal company Weetabix Ltd, joining his first international advertising agency, Lintas, in Dubai in 1985; moving to BBDO in 1991. John has worked on some of the world’s most iconic brands, including PepsiCo, General Motors, Qantas Airlines, KLM, British Airways, Emirates, Emaar, Energizer, Unilever, Mars, HSBC, and Standard Chartered Bank, to name a few. John lived in Dubai for 35 years and has worked on leading brands for over 40 years. John and his partner Kiron John took over Great Impressions in October 2018. Following their early success, they now have offices in Tampa, Lakeland, and Winter Haven, USA.