When people think of SEO, they think of Google. But here’s the truth: Google isn’t the only search engine people use. Bing quietly powers millions of searches every day, and if you’re in a business, you might be missing out on a valuable audience that your competitors haven’t tapped yet.
Why Bing SEO Deserves Your Attention
Bing holds about 7.15% to 8.4% of the U.S. search market across all devices, and its share rises to around 16.8% for desktop searches. This means many potential customers, especially professionals and desktop users, are actively searching on Bing every day.
The Audience You Actually Want
Bing’s users are a high-quality group who often make serious buying decisions.
- Financially strong: 38% earn over $100,000 per year.
- Educated: Nearly one-third hold college degrees, and 18% have advanced degrees.
- Younger professionals: 73% are under 45.
These users have good income and clear buying intent. For tourism, real estate, and healthcare sectors, these customers are valuable. Many professionals also use Bing for research and business decisions, especially on desktop.
Why Your Business Shouldn’t Ignore Bing
Bing is easier to rank on because there’s less competition. Its simpler algorithm helps your website get noticed faster and reach more people.
Bing Ads are 20–30% cheaper than Google Ads, helping you save money while reaching a more engaged audience.
The ChatGPT Connection You Didn’t Know About
When people ask ChatGPT marketing questions like “best digital marketing agency ” or “top SEO services near me,” it uses Bing search results to find answers. If your business is optimized for Bing, it can appear in these AI-generated results and reach more potential clients online.
Microsoft has put $14 billion into OpenAI, the company behind ChatGPT. This means Bing is closely linked with AI search. With over 33 million Copilot users, being on Bing helps your business get noticed in the AI tools people use every day.
Reach more with Microsoft
.Bing is built into Windows computers, Microsoft Edge, Office, and even Xbox. More than half of Xbox users use Bing to search online. Many professionals also use it because it’s already part of their daily work tools.
For businesses, this means you can reach people while they work, browse, or relax, all through the Microsoft ecosystem.
What Bing Looks For (and How to Optimize)
Bing’s ranking system is easy to understand. Stay active on social media, get backlinks from trusted websites, write simple meta titles and descriptions, and use schema markup so Bing can better understand your content.
Desktop Power and Privacy Edge
Bing is stronger on desktop than on mobile. According to StatCounter (2025), it holds about 17% of the U.S. desktop search market and around 7–8% across all devices. Many professionals and decision-makers use Bing at work, making it valuable for businesses in B2B, finance, healthcare, and real estate. It also powers DuckDuckGo, which attracts privacy-focused, educated, and financially stable users, the kind of audience most brands want to reach.
Getting Started with Bing SEO
If you use Google Search Console, you can quickly connect it to Bing Webmaster Tools. Set up your account, submit your sitemap, and claim your Bing Places listing. Use clear keywords, add schema markup, stay active on social media, and optimize for voice search to boost your visibility on Bing. With help from Great Impressions, you can easily set up Bing SEO and reach more people online while growing your business visibility.
