Not long ago, PR was simple: write a press release, send it to journalists, wait, and hope they covered your story. Everything moved slowly. Messages were filtered through editors and media gatekeepers. Fast forward to today: social media has flipped the playbook. PR...
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How to Use White/Negative Space Effectively in Web Design
Nov 3, 2025 | Design, Websites and SEO
When creating a website, many people believe that adding numerous texts, images, and buttons enhances its quality. However, in reality, good web design is more about keeping it simple and eliminating unnecessary elements. White space, sometimes referred to as negative...
8 Tips for Ranking High in AI Search
Oct 26, 2025 | Advertising, Marketing Strategy
Many marketers have been discussing LLM SEO. Some say traditional SEO is dead, while others think AI will replace all content. The truth is much simpler. Search is changing, and tools like ChatGPT now have millions of users every month, 67.7 million in the U.S. alone....
The Evolution of Google Ads and How to Stay Ahead
Oct 20, 2025 | Advertising, Marketing Strategy
Google Ads today is very different from the old keyword-based system. It has evolved into a fully AI-powered platform that spans all of Google's channels. Businesses that once relied on manual keyword targeting and complete control now have to adjust to automation and...
How to Find a Good Web Development Company
Oct 13, 2025 | Websites and SEO
The U.S. web design services industry is growing steadily, valued at around $47.4 billion in 2025, as per an industry report. This shows how important websites have become for businesses of every size. With so many providers in the market, from freelancers to large...
Why Your Website’s Color Scheme Can Make or Break Your Business
Oct 6, 2025 | Websites and SEO
Have you ever bounced from a website in seconds? Often, it happens before reading any content, and the main reason is the color scheme and color psychology in web design. This reaction isn't just personal taste; it's color psychology shaping how users experience your...
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