How to Keep Customers Engaged: Engaging customers is a constant endeavor. At Great Impressions, we engage all generations, from Gen Z and Millennials to everyone else. Our ingredient recipe uses personal content to bring about real-life experiences. Personalization:...
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Changing in Search Trends Behavior in 2025
May 5, 2025 | Marketing Strategy
Search Trends: As AI tools become more popular, search engines are changing. This raises the question: Will search engines be replaced, or will they work alongside AI platforms? In 2025, more people will use a mix of traditional search engines, AI tools, and social...
Understanding Low-Hanging Fruit Keywords and Their Importance
May 3, 2025 | Websites and SEO
What Are Low-Hanging Fruit Keywords? Low-hanging fruit keywords can easily rank for low competition yet attract significant traffic. They offer an even balance between low difficulty and high search volume, which is beneficial for businesses that want to improve their...
How PPC and SEO Work Together for Maximum Impact (And When They Don’t)
May 1, 2025 | Marketing Strategy
How ppc and seo work together: SEO (Search Engine Optimization) and PPC (Pay-Per-Click) are key digital marketing tools. Both have benefits, but combining them can boost your online presence and deliver better results. Here's how they work well together and when...
Google’s AI Overviews: Is AI Overview Good? How do AI overviews affect SEO ?
Apr 7, 2025 | Websites and SEO
How do Google AI overviews affect SEO : As 2025 begins, Google search will change how we search with its innovative AI Overviews. This feature delivers faster, more tailored results as part of the Search Generative Experience (SGE). Launched at Google I/O in 2024, AI...
Video Testimonials vs. Written Reviews: Which One Boosts Sales More?
Apr 5, 2025 | Marketing Strategy
Video Testimonials vs. Written Reviews: Online reviews become essential for building trust and driving sales as businesses grow. Before making a purchase, many customers turn to reviews, whether in written or video form. But which type is more influential in...
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